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AeroVironment, Inc.

SemaConnect, Inc.


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Conference Agenda
May 28 – 29 2008, Detroit, United States

bullet Day One: 28th May 2008
bullet Day Two: 29th May 2008

DAY ONE


8.30 am Coffee & Registration

8.50 am Chair’s Opening Remarks Including Review Of Conference Objective

Tom Z. Collina, Executive Director, 2020 Vision

EVALUATING GLOBAL MARKET TRENDS TO FORECAST THE DEMAND FOR ELECTRIC VEHICLE AND PLUG IN ELECTRIC HYBRIDS

OPENING INDUSTRY PANEL SESSION ASSESSING GLOBAL TRENDS
9.00 am Assessing Global Demand For Electric & Plug In Hybrid Vehicles: What Are The Key Demographics And Sectors?Which Markets Are Ready For Commercial Development?
  • Applying the latest “hot off the press” research trends to analyze consumer demand for plug in hybrid and electric vehicles in different geographical markets?
  • What percentage of new car purchasers are buying Hybrid or Electric Vehicles?
  • What are the emerging battery and charging technologies?
  • Evaluating purpose and usage in different markets
    • Who is buying these vehicles and for what use?
    • How far will people travel in them?
  • Global trends on market readiness and regional incentive strategies
  • Determining which international markets are already ahead of the curve and ready for investment
Britta Gross, Manager, Hydrogen & Electrical Infrastructure Comm, General Motors
Mark Simon, Director, Alternate Fuel Programs, New York City Department of Transportation
James W. Frierson, Executive Director, Advanced Transportation Technology Institute
Daniel Gabel, Manager, ComEd Fleet Services, Exelon Corporation
Mark Aubrey, National Sales Manager- North America, Smith Electric Vehicles

9.50 am Audience Questions & Discussion

10.00 am Defining & Developing International Standards For Electric Vehicle Charging Infrastructures ­ What Are The Optimum Standards For Meeting Future Power & Charging Capabilities?

The purpose of this session is to communicate the results of the international standardization committees working on charging infrastructures for electric and plug-in hybrid vehicles. The goal is to accelerate the development of international electric and plug in markets through agreeing on timescales and schedules for developing the key standards as to allow a universal, safe and reliable charging infrastructure.

Peter Van Den Bossche - IEC

10.30 am Questions & Discussion

EUROPEAN CASE STUDY ON DRIVING A LOCAL MARKET
10.40 am Creating Consumer Demand For Electric And Plug In Hybrid Vehicles Through Implementing Incentives At The Local Municipality Level
This real world case study will deliver a step by step guide to
  • Understanding the rationale for implementing tax credit based systems
  • Determining project requirements
  • Implementing local incentive schemes and overcoming unforeseeable problems
  • Results –
    • The effectiveness of the tax credit system and priority parking systems
    • Evaluating the impact of free and priority parking, tax credits and charging provision – is the scheme working?
    • Assessing the financial and revenue generation impacts
    • Consumer feedback to the system and impact on local congestion and air quality targets
Raffaele Domeniconi – Director – Infovel – Mendrioso Switzerland Case Study

11.00 am Questions & Discussion

11.10 am Morning Refreshments Served In The Exhibition Showcase Area

US CASE STUDY
11.40 am Assessing Regional Schemes To IncentivIse The Increase in Electric And Plug-In Hybrid Ownership: What Are The Key Lessons That Can Be Applied?
  • Weighing up the effectiveness of different local municipality incentive options including priority parking and charging facilities in retail parking facilities
  • Developing building codes to include appropriate charging facilities
  • Countrywide financial incentives including free charging or tax credits
Mark Simon, Director, Alternate Fuel Programs, New York City Department of Transportation

12.20 pm Utility Perspective: Understanding The Key Issues Faced By Utilities for Plug-In Hybrids and Electric Vehicles
  • Cost of Infrastructure
  • Economy to the final user
  • Integration of EV's to the grid
Cyriacus Bleijs, Technical DIrector, EDF

12.50 pm Questions & Discussion

1.00 pm Lunch Break in the Networking Room

PRESENTING COMMERCIALLY VIABLE MODELS FOR DEVELOPING ELECTRIC VEHICLE CHARGING INFRASTRUCTURES

BUSINESS MODEL CASE STUDY – PROJECT BETTER PLACE
2.00 pm Examining The Business Case For Developing A Charging Infrastructure

This revolution in the automotive paradigm is made possible by an historic shift: for the first time, the per mile energy cost for an electric vehicle has fallen below that of an internal combustion engine-powered vehicle. The Project Better Place solution will redefine transportation. It will make driving and car ownership simpler and cheaper. This session will describe the Project Better Place vision and model, and how it's executing against the company's long-term vision.

Sven Thesen, Director, Strategic Operations, Project Better Place

2.20 pm Questions & Discussion

CASE STUDY
2.30 pm Delivery of PHEV/Grid Solutions: Status Report of Ford, SCE, and EPRI Collaboration Findings
Electric plug-in hybrids will be the first electric vehicles to reach market penetration. This session will -
  • Examine the specific requirements for PHEVS compared with standard electric vehicles and how quickly do they need to be implemented?
  • Evaluate connection hardware, and how much infrastructure is required specifically for the PHEV market?
Nancy Gioia - Director, Sustainable Mobility Technologies and Hybrid Vehicle Programs – Ford Motor Company

2.50 pm Questions & Discussion

3.00 pm Understanding The Role of Charging Systems Technologies In the Commercial Development Of Electric Vehicle Charging Infrastructures

To enable EV adoption, AV have developed DC connector (for fast charging) jointly with major US connector manufacturers to meet UL, CE and automotive SAE 1772 requirements. The low cost receptacle (vehicle side) will fit the fuel inlet compartment with the mounting flange less than 4” diameter. This presentation will look at what this technology means for the developing EV market and offer insights into the future of charging systems in the USA and worldwide.
  • Technology innovation in the area of Electric Vehicles and efficient electric energy systems
  • Technical developments in batteries, battery management systems, and fast charge systems for EV batteries
  • Role of charging technology in the EV charging infrastructure development effort
Charles W. Botsford, P.E. - Business Development, Energy Systems Development Center - AeroVironment, Inc.

3.30 pm Refreshment Break In The Networking Room

A REVIEW OF THE LATEST EV BATTERY TECHNOLOGIES; PERFORMANCE, SAFETY AND COST

PANEL SESSION
4.00 pm Overview & Comparison Of The Latest Lithium Ion Battery Technologies In Terms Of Performance, Safety & Cost
  • Overview of today’s battery market - who is developing the technology? What are the key development timescales?
  • Examining recent developments/innovations and consequent impact on performance, safety and cost
  • Safety –Presenting the latest credible evidence on safety issues including thermal runaway, propensity to explode, the heat control – has the battery industry found a way to make the batteries safe?
  • Formats – What are the available formats?
  • Performance – how long they go for and what is the latest data on calendar life and lifecycle
  • Cost - How do safety improvements affect cost and timescales?
4.30 pm Questions & Discussion

4.40 pm Taking Electric and Plug-In Hybrid Vehicles to Market - the Car Manufacturer's Perspective

Introducing a new vehicle technology into the market is an exhilarating process, which comes with many challenges. Britta Gross will discuss the Volt program and the practical considerations that General Motors must deal with during the development of their production program, as well as offering insights into the implications early plug-in vehicles will have on the electric grid.

Britta Gross, Manager, Hydrogen & Electrical Infrastructure Comm, General Motors

RESEARCH SESSION
5.10 pm Comparing The Energy Capabilities & Performance Of Different Batteries For Different Usages
A. Hybrid Vehicles B. Commercial Fleet Vehicles C. Pure Electric Vehicles

The above battery types will be evaluated in terms of
  • Energy capability
  • Driving down costs to encourage market penetration
  • Overview of key availability timescales for each battery type
Tom Gage – CEO – AC Propulsion

5.45 pm Chair’s Closing Remarks & Close Of Day One

5.45 pm -
7.00 pm
Sponsored Evening Drinks Reception For Delegates, Speakers, Sponsors & Exhibitors


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DAY 2


8.45 am Chair’s Opening Remarks And Welcome

Tom Z. Collina, Executive Director, 2020 Vision

9.00 am Evaluating International Government Policies To Driving The Electric Vehicle Market – What’s Working, What Isn’t?

This session will describe the actions of the Canadian government and industry to improve urban air quality and decrease GHG from the transportation sector. Canada has long supported the development of zero tailpipe emission vehicles, such as electric vehicles and hydrogen fuel cells vehicles. The government has recently initited an industry-led effort to define a technology roadmap for EV development and deployment in Canada. This session will highlight efforts to date in Canada and discuss the role of electric vehicles in the pathway to zero (or low) emission vehicles.

John Marrone, Director General CANMET Energy Technology Centre (CETC), Natural Resources Canada

9.30 am What Have We Learned About Infrastructure?
  • Level of existing knowledge amongst customers
  • Predictions vs. reality in the expense, timing, and complications of infrastructure setup
  • Service infrastructure - training service staff in existing facilities and fleets
  • Batteries: transportation - infrastructure - regulations - safety issues
William Doelle, Business Development Director, Modec

DEVELOPING INTERNATIONAL STANDARDS FOR CHARGING CONNECTIONS AND COMMUNICATION PROTOCOLS

10.00 am Evaluating The Pros & Cons Of Different Charging Voltages To Establish Which Technologies Will Meet Future Requirements On Batteries & Charging Times – 110v or 240V?
  • Evaluating the merits of 110v vs. 240v
  • What compromises will need to be made for 110v charging, if any?
  • Discussing the merits of 240v as a standard for fast charging
    • What are the applications?
    • How popular is it?
Peter Van Den Bossche, Secretary of IEC TC60, CITILEC
Dr Willett Kempton – University of Delaware

11.00 am Charging Infrastructure – the key to successful deployment of EVs and PHEVs What are the big challenges in establishing charging infrastructure? What are the technology choices that can handle these challenges and scale?
  • Assessing the challenges facing widespread deployment of charging infrastructure.
  • Assessing the concerns of the different constituencies – consumers, auto manufacturers, utilities, local governments.
  • The framework of innovation to meet the challenges.
  • Understanding the technology deployment curve and strategies to smooth the curve and accelerate deployment of charging infrastructure.
  • The emergence of a charging infrastructure ecosystem.
Mahi Reddy - President - SemaConnect, Inc.

11.30 am Opportunities for PHEV's to integrate with Buildings and the Utility Grid
  • What NextEnergy is doing with exporting power to micro-grids within military applications
  • Opportunities within the commercial market place
  • New technologies for vehicle charging and bi-directional power flow
Jim Saber, Director, Program Development, NEXTENERGY

12.20 pm Questions & Discussion

12.30 pm Lunch Break In The Networking Room

EVALUATING THE POTENTIAL OF VEHICLE TO HOME AND VEHICLE TO GRID TECHNOLOGIES

2.00 pm Evaluating The Benefits Of Different Options For Remote Monitoring And Power Flow Control Technologies

  • Gaining accurate cost projections on the most viable option How does it work?
  • Remote Access And Communication
  • How do the different systems work?
  • What are the system options?
  • What software and hardware is requires?
Willett Kempton – Delaware University

UTILITY CASE STUDY
3.00 pm Managing The Operational Requirements Of Vehicle To Home Technology To Establish What Infrastructure Needs To Be Retrofitted
  • What are the operational issues?
  • How will you interrate it into your grid systems
  • How will it be operated and managed
  • How can they be fixed?
Ed Kjaer - Director, Electric Transportation – Southern California Edison

3.45 pm Refreshments In The Networking Area

WRAP UP PANEL
4.15 pm Evaluating The Best Consumer, Public & Private Fleet Markets To Invest In To Establish Market Driving Quick Wins

4.45 pm Chairs Closing Remarks And Close Of Conference


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  Latest News
AeroVironment, Inc. join Electric Vehicle Markets Summit as Co-Sponsor . . More

Expert Speaker Panel
Shai Agassi, CEO, Project Better Place
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John Marrone, Director General, CANMET Energy Technology Centre (CETC) Natural Resources Canada
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William Doelle, Business Development Director, Modec
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Raffaele Domeniconi, Director, Infovel
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Tom Gage, CEO, AC Propulsion
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Ed Kjaer, Director
Electric Transportation,
Southern California Edison
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Nancy Gioia, Director Sustainable Mobility Technologies and Hybrid Vehicle Programs, Ford Motor Company
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Dr Willett Kempton, Senior Policy Scientist, Delaware University
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Mark Simon, Director, Alternate Fuel Programs,
New York City Department of Transportation
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Peter Van den Bossche, Secretary of IEC TC69, IEC
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Jim Frierson, Executive Director, Advanced Transportation Technology Institute
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Tom Z. Collina, Executive Director, 2020 Vision
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Charles W. Botsford, P.E., Business Development, Energy Systems Development Center, AeroVironment, Inc.
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Mahi Reddy, President, SemaConnect, Inc.
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Daniel Gabel, Manager, ComEd Fleet Services, Exelon Corporation
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Mark Aubry, National Sales Manager, Smith Electric Vehicles

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